As i have delved further and further into the so-called demise of classical music in its authentic and natural state, i have found some people, groups sometimes, who are trying to think outside the box. Unwilling to let the art form that is Classical Music die, but also willing to bend somewhat as to what that art form can actually look like.
One of the leading ladies in the "Alternative Venue for Classical Music" business is Sarah Robnison. She has written the book on how to freelance yourself as a classical musician to venues outside of the regular scope. No, really, she has written a book about it:
Mine is still on order from the States but Greg Sandow, another forward thinker in the personification of Classical Music, wrote the foreword and, of course, gave it a glowing review on his blog "The Future of Classical Music".
Given what drives Sarah Robinson, it is no wonder that she has also founded a chapter of the Classical Revolution in LA, where she resides. The mission statement of this group is simple; classical music of the people for the people. Playing in relaxed and cozy venues such as bars, cafe's and, of course, clubs. The ideas have been met quite well by varying ages of the public, in particular young adults.
Going back to Greg Sandow, he writes a review of the one of the latest gigs he attended (and yes, I think calling it a gig is appropriate here!). The National Symphony Orchestra played at the EchoStage in DC, a 3000 max capacity night club, a little over a week ago and the idea was amazing. Works from legends such as Prokofiev, Shostakovich and Bernstein headlined the night with additions of beat boxing over Pachelbel's Canon, a Bach Remix and wicked lighting and video effects. The audience were free to mingle, drink, talk or whatever they so wished while enjoying the music - as one would in a night club setting. The event was all but sold out and has been met by quite critical acclaim, praising the NSO's 'clever route to get into the minds of youngins' (quoted from classicality)
So, if we as classical musicians want to continue as a species and, furthermore, reach newer, younger audiences, is it not the case that we now need to bend the rules a little? Move away from what is considered 'traditional', 'appropriate' and 'correct' and check out some more contemporary venues to gig at? Generally loosen up a little?
Also, what about taking it that step further? During my social evenings about town, I have occasionally seen that jazz musicians, in particular saxophone players, are hired to improv along with the DJs set -the live music elements certainly adds some new zest to the set. I've also seen Bongo players add a World Music vibe to some House Music and it certainly got the crowd moving at points. This would certainly open up some career prospects for many musicians at a local level and could open to the door to further Classical and Popular collaboration. For instance, mixing in actual Classical pieces with the Dance music with the addition of a small ensemble of live musicians. Everyone is very familiar with Samuel Barber's Adagio for Strings and, sometimes more so, with the particularly famous remix by William Orbit from the late 90s (a personal favourite of mine!). But imagine combining the two styles, as Orbit does, with the addition of live musicians! I don't know about you guys, but i'd surely go to a club if this was on the lineup!